Market Research

Impact of Customer Feedback on Business

Are you acing your business operations yet still awaiting elusive exponential growth? For many SMEs, enterprises, and Customer Experience (CX) teams, the “secret sauce” isn’t a bigger marketing budget; it is Customer Feedback Analysis. Research shows that companies prioritizing customer experience are 60% more profitable than those that don’t, and yet this goldmine of data remains largely untapped. While 90% of customers are influenced by positive reviews when making […]

Your Sales Strategies fail, why?

Strategies fail because they are not “Strategies”. Often we hear this from entrepreneurs and we also have a similar experience for ourselves too. Just go back, relax and think again… “whether your so-called strategy was an actual strategy?” Let us know more about the difference between a so-called strategy and an actual strategy. Most of the time, […]