strategy

Effective Financial Management for MSMEs

It’s not the ‘quantity’ of capital, but ‘quality’ of its management that decides the financial-fate of a brand! ? Introduction In India, the Micro, Small and Medium Enterprises (MSME) sector is second only to Agricultural. Though new on the economic radar, this sector promises a lot. Its current vibrance and vivacity impacts the nation on […]

By stratefix Sales

Impact of Customer Feedback on Business

Are you acing your business operations yet still awaiting elusive exponential growth? For many SMEs, enterprises, and Customer Experience (CX) teams, the “secret sauce” isn’t a bigger marketing budget; it is Customer Feedback Analysis. Research shows that companies prioritizing customer experience are 60% more profitable than those that don’t, and yet this goldmine of data remains largely untapped. While 90% of customers are influenced by positive reviews when making […]