Customer Insight Research

One can exceed, if he knows it's

One thing is common among all Successful Enterprises that they have ears to listen their “Customer”. Customers are pioneer in giving you insights as they have experienced you and your organization.

Voice of Customer matters most as it brings Innovations. It is very crucial at the time of New Product Development as well as entering into the New Market.

Biggest challenge in Gaining Customer Insights

1.

What is the ideal Process to collect “Customer Feedbacks”?

2.

How to do Analysis and Figure Out Inferences from the same which can be applicable to my business?

3.

Who will do the same with Neutral Mindset, keeping all biasness aside?

Bitter Truth : To Gain the Customer insights, We must accept that we are the prisoners of What we know and What we Believe.

In Such scenario, Customer Insight Research by Stratefix Consulting can be really helpful being third party, unbiased part and by executing process driven research.

3 Stages of Customer Insights

1. Obvious Stage

Insights which are clear to the both the Parties (Customer and Company)

2. Validation Stage

Insights where Customers are clear but Company is not very much clear

3. Conceptualization Stage

Insights where Customers and Company both are ignorant

Customer Insight Research (CIR) Process

Methodology of CIR

1-2-1 Meeting

Insights which are clear to the both the Parties (Customer and Company)

Telephonic / Online

Insights where Customers are clear but Company is not very much clear

Group Discussion / Conference Call

Insights where Customers and Company both are ignorant

The Customer Insight Research applied to all the kind of Business 1. B2B, 2. B2C

Team Stratefix works with the clients to build up the base of most effective and powerful customer insights. Our dedicated and highly skilled market researchers and analysts provide detailed and deep insights across segments, geographies and industries.

Need More Insights On
Customer Insight Research ?

×