Sales

India's FMCG Strategy and Execution
12
Aug
By ,

How Strong Teams and Diverse Channels are Shaping FMCG Success Today

The Indian Fast-Moving Consumer Goods (FMCG) sector is one of the country’s biggest economic forces and one of its most competitive markets. By FY 2025-26, it is projected to reach $211 billion, growing at a 14–15% CAGR, fueled by rapid urbanization, rural market expansion, and technology-enabled retail transformation. In this evolving environment, brand dominance is being defined by […]
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Blending ATL, BTL, and TTL to Amplify Your Brand’s Presence with stratefix
15
Nov
By ,

Blending ATL, BTL, and TTL to Amplify Your Brand’s Presence: A Guide for SMEs in India

In the bustling marketplace of India, where competition is fierce and consumer preferences are constantly evolving, brands must find innovative ways to stand out. One effective strategy that has emerged is the integration of Above The Line (ATL), Below The Line (BTL), and Through The Line (TTL) marketing. This powerful blend can significantly amplify a brand’s presence and drive […]
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Business continuity plan for MSMEs
29
Jun
By

Business Continuity and Contingency Planning: How SMEs Can Prepare for and Mitigate Disruptions

Ever wondered if your business can survive a major disaster? If you’re unsure about your company’s ability to handle significant data loss or prolonged downtime, it’s high time you talked to experienced business continuity consultants. Stratefix Consulting is here to guide you through the intricate world of Business Continuity Planning (BCP), ensuring your business is […]
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