Chemicals

The chemicals industry in India spans a diverse range of products, including petrochemicals, agrochemicals, specialty chemicals, and bulk chemicals

Chemical industry consulting services – Stratefix Consulting

Chemicals

The chemicals industry in India spans a diverse range of products, including petrochemicals, agrochemicals, specialty chemicals, and bulk chemicals, serving key sectors such as agriculture, manufacturing, pharmaceuticals, and construction. The sector is characterized by its emphasis on innovation, sustainable practices, and export-driven growth. 

 As of 2023, the Indian chemicals market is valued at approximately USD 220 billion and is projected to grow at a CAGR of 8-9% from 2025 to 2030, potentially reaching USD 330 billion by 2030.  

The chemicals industry in India is poised for significant growth in the coming years due to several key factors:  
Rising Domestic Demand: Increased consumption across industries like agriculture, pharmaceuticals, textiles, and
construction increases demand for chemicals.
Government Initiatives: Policies such as "Make in India" and incentives for local manufacturing drive sector expansion.
Specialty Chemicals Boom: Growing focus on high-margin specialty chemicals, including agrochemicals, adhesives, and coatings, supports growth.
Export Opportunities: Strong export potential with India emerging as a global supplier due to competitive manufacturing costs &
compliance with international standards.
Investments in Infrastructure: Development of chemical parks and production-linked incentive (PLI) schemes encourages new capacities and innovation.
Sustainability Push: Demand for eco-friendly and bio-based chemicals aligns with global sustainability trends, spurring investments in green technology.
Rising Urbanization: Expanding urban centers and construction projects boost demand for paints, coatings, and construction chemicals.
Strategic Global Positioning: India’s cost advantages and skilled workforce position it as a preferred destination for chemical manufacturing.
Technological Advancements: Adoption of digital tools and advanced production methods enhances efficiency and scalability.
Agricultural Growth: Increased use of agrochemicals due to modernized farming practices supports industry growth.

Current Challenges and Pain Points

Dependence on Imported Intermediates

Heavy reliance on China for key chemical intermediates creates supply chain risks.

Stringent Pollution Norms

Meeting environmental standards like zero liquid discharge (ZLD) requires significant capital investment.

Unpredictable Policy Changes

Frequent changes in tariff structures and regulations disrupt business planning.

High Energy Costs

Rising costs of energy inputs, such as electricity and natural gas, increase production expenses.

Limited Testing Facilities

Insufficient availability of accredited testing centers delays quality certification processes.

Intellectual Property Issues

Weak enforcement of patents impacts innovation and competitiveness in specialty chemicals.

Inconsistent Demand

Volatile demand from downstream industries, such as automotive and textiles, affects production planning.

How Can We Help and Why Choose Stratefix Consulting?

Stratefix Consulting provides specialized solutions to address challenges in the chemical industry in India: 

Process Optimization
Identifying inefficiencies in manufacturing and improving production workflows to enhance profitability.
Supply Chain Resilience
Developing robust supply chain strategies to mitigate dependency on imports and reduce disruptions.
Sustainability Integration
Guiding companies in adopting green chemistry practices and eco-friendly production methods.
Market Diversification
Identifying new applications and industries for chemical products to expand market reach.
Digital Enablement
Implementing advanced technologies like IoT and data analytics for efficient operations and predictive maintenance.
Risk Mitigation Strategies
Designing contingency plans to manage raw material price volatility and geopolitical risks.
Capex Planning
Offering strategic advice on investments in technology upgrades and infrastructure development.
Talent Development
Conducting skill enhancement programs for workforce upskilling in line with evolving industry needs.
Research and Innovation Support
Providing insights into emerging trends and fostering innovation to remain competitive in specialty chemicals.

FAQs

Find answers to common questions and learn more about how we can help you.

Why is it difficult for my chemical business to grow sales consistently even when we have good products?
Because chemical sales depend on application knowledge, technical pitching, approvals cycles, distributor capability, and targeted customer acquisition not just product quality.
Stratefix Consulting helps build a structured sales model where the team knows which customers to target, how to pitch technically, how to follow up, and how to convert, making sales predictable instead of relationship-dependent.
Why is building a strong team so challenging in the chemical industry?
Chemical companies often rely on highly specialised people chemists, production supervisors, QC analysts, application engineers and most leave because roles are unclear, growth paths are missing, or work routines are inconsistent.
Stratefix Consulting helps define roles, KRAs, skill expectations, and review discipline so people know exactly what is expected and feel more stable in the organisation.
Why is my organisation so dependent on a few technical or senior people for decisions?
Because formulation understanding, troubleshooting, customer application knowledge and regulatory interpretation often sit with individuals, not systems.
Stratefix Consulting helps create technical decision-maps, documentation clarity, and second-line capability so the company doesn't pause every time those key people are unavailable.
Why do we lose customers even when our product quality is good?
Because in chemicals, customer retention depends on technical support speed, complaint handling, response discipline, delivery reliability, and application guidance. Even small delays or unclear communication push buyers to competitors.
Stratefix Consulting helps create service standards, response systems and cross-team coordination so customers experience reliability at every touchpoint.
Why is scaling to new products, capacities or geographies so difficult in chemical manufacturing?
Scaling in chemicals needs alignment across product approvals, regulatory paperwork, application trials, sales capability, team readiness, and plant stability not just capacity.
Stratefix Consulting evaluates all these readiness factors and builds a structured scale-up roadmap so growth happens without chaos.
When should a chemical company consider consulting support beyond plant operations?
When sales depend on a few key relationships, the team structure is unclear, people leave frequently, customer experience is uneven, or expansion feels risky that’s the time.
Stratefix Consulting helps chemical companies build stronger sales models, stable teams, clearer organisation structure, and coordinated execution not just operational systems.
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