How Stratefix Helped GrowiT Revolutionize Agriculture

From Humble Beginnings to Shark Tank Success

How Stratefix Helped GrowiT India Revolutionize Agriculture

Imagine a world where farmers, the backbone of India, have access to cutting-edge tools that boost their yields and empower their practices. But their journey, like the perfect crop, needed careful nurturing. Enter Stratefix, the expert gardener who helped them blossom. 

From a family-run business to a national brand empowering farmers, GrowiT India’s journey is an inspiring tale of innovation and strategic growth. Founded in 2020, GrowiT, the agricultural arm of Alpha Plastomers Pvt. Ltd., set out to transform Indian agriculture engaged in manufacturing and supplying high-quality, sustainable products like mulching films, crop covers and shade nets.  

But venturing into the direct-to-consumer (D2C) market felt like uncharted territory. 

The Challenge: Bridging the Gap from B2B to D2C

Despite a successful B2B track record spanning over 50 years, GrowiT faced unique challenges when venturing into the Direct-to-Consumer (D2C) market. Selling directly to farmers was trickier than expected with Manufacturing capacity planning.  

Here’s what Saurabh Agrawal, Co-founder of Alpha Plastomers Pvt. Ltd. and GrowiT India, had to say:  

“We were unsure how to approach the D2C market. Challenges like business model viability, lack of a dedicated ground team and limited technology integration at the field level hindered our initial growth.”

Stratefix, the Seasoned Gardener, Steps In with a Multi-Pronged Approach:

Our team understands the complexities of B2B and D2C industry, like a skilled gardener, who assesses the soil (market research) and nurtures the seedling (business model development). Expanding manufacturing capacity and optimizing production was essential to meet growing customer demands. Stratefix helped GrowiT: 

    • Understanding the D2C Landscape: Stratefix consultants, led by Mukul Goyal, partnered with GrowiT to demystify the Direct-to-consumer market. This included market research, competitor analysis, and customer segmentation to tailor a winning strategy. Empowering GrowiT to craft a winning strategy. 
    • Building a High-Performing Team: Recruiting the right talent is crucial for success. Stratefix helped GrowiT build a competent team, including an in-house Knowledge Process Outsourcing (KPO) unit, on-ground sales personnel and a dedicated customer support team with agricultural expertise. 
    • Establishing a Robust Franchise Network: Recognizing the power of local presence, Stratefix architected a comprehensive franchise channel and distribution model for GrowiT. Defining the franchise model, establishing processes for franchisee engagement and setting up dedicated customer support and telecalling teams. This network, like intricate roots, ensured easy access to GrowiT’s innovative solutions for farmers nationwide. 
    • Connecting Directly with Farmers: Reaching the heart of Indian agriculture – the farmers themselves – was paramount. Stratefix provided expertise on D2C marketing strategies and farmer outreach initiatives. This network, like intricate roots, ensured easy access to GrowiT’s innovative solutions for farmers nationwide.

The Results: Exponential Growth and National Recognition

The impact of Stratefix’s guidance has been phenomenal for GrowiT. Here’s a glimpse of their success story: 

    • Revenue Growth: From a fledgling startup earning around INR 5 lakhs per month in 2020, GrowiT has achieved exponential growth, currently exceeding INR 3 crores per month. That’s a staggering 60x increase in just a few years! 
    • Franchise Network Expansion: GrowiT boasts a robust network of over 450 franchises across 450+ talukas and 14 states, ensuring easy access to their innovative products for farmers nationwide. 
    • Farmer Empowerment: Over 1.5 lakh farmers have benefited from GrowiT’s solutions, leading to improved crop yields and agricultural sustainability. 
    • Shark Tank India GrowiT’s remarkable journey culminated in a coveted feature on Shark Tank India Season 2 (2023). They secured funding from renowned investors Namita Thapar (Director, Emcure Pharmaceuticals) and Peyush Bansal (CEO,, further validating their disruptive approach to agricultural development. 

Why Early-Stage Consulting Matters

GrowiT’s story highlights the transformative power of strategic consulting for early-stage businesses. This start-up is India’s first Direct to Farm protective farming Agritech company, leading manufacturer and exporter of Mulch Films, Crop Covers, Grow Bags, Shade Nets, Agri PET Wire, etc. Consulting firms like Stratefix, with their expertise in Market Penetration, Sales, Operations management, and HR can offer invaluable guidance in areas like: 

    • Market Research, Demand & Supply: Gaining deep insights into your target market and competitors. 
    • Business Model Development: Crafting a sustainable and scalable business model for long-term success.   
    • Team Building & Talent Acquisition: Building a high-performing team with the skills and expertise to execute your vision.  
    • Digital Transformation: Leveraging technology to streamline operations and enhance customer experience.

(Stratefix: Empowering MSMEs Across India A Lesson for Budding Businesses)

GrowiT’s success story is just one example of how Stratefix empowers Micro, Small, and Medium Enterprises (MSMEs) across India.  With a proven track record in over 65+ industries, Stratefix offers a comprehensive suite of consulting services designed to address the unique challenges faced by MSMEs: 

    • Sales & Operations Growth: Stratefix helps businesses optimize their sales funnels, improve operational efficiency, and identify cost-saving opportunities. This can involve implementing data-driven sales strategies, streamlining internal processes, and leveraging technology for automation. 
    • Market Research & Customer Insights: Understanding your target market and customer needs is crucial for success. Stratefix conducts in-depth market research, analyzes customer behavior, and provides actionable insights to inform strategic decision-making. 
    • Digital Transformation: In today’s digital age, a robust online presence is essential. Stratefix helps businesses develop effective digital marketing strategies, implement e-commerce solutions, and leverage technology to improve customer engagement. 

Stratefix: Your Partner for Sustainable Growth

Whether you’re a young startup navigating the complexities of a new market or an established business seeking to scale operations, Stratefix can be your trusted partner on the road to success. Our team of experienced consultants brings a wealth of industry knowledge and a data-driven approach to help you achieve your growth objectives. 

Here’s what sets Stratefix apart: 

    • Industry-Specific Expertise: Our consultants possess deep understanding of the nuances across various industries, ensuring tailored solutions for your specific needs. 
    • Data-Driven Approach: We leverage data analytics to inform our recommendations and track progress, ensuring measurable results. 
    • Collaborative Partnership: We work closely with our clients, fostering a collaborative environment where your ideas and insights are valued. 
    • Proven Track Record: Our success stories, like GrowiT India, speak volumes about our ability to deliver exceptional results. 

Are you ready to unlock your business potential? 

    • Contact Stratefix today and schedule a free consultation to discuss your unique challenges and growth aspirations.  Together, we can chart a course for sustainable success in the ever-evolving Indian market.