B2B

This page outlines Stratefix Consulting’s strategic solutions for B2B businesses in India, addressing challenges in sales, marketing, and operations to drive sustainable growth and efficiency

Stratefix Consulting’s strategic solutions for B2B businesses

B2B

Simplifying Complex Sales, Amplifying Long-Term Growth

India’s B2B sector is the backbone of the economy — enabling production, trade, exports, and industrial development at scale. From auto component suppliers, industrial chemical manufacturers, and packaging companies to enterprise SaaS providers — B2B businesses fuel nearly every value chain in the country.

According to a 2024 Bain & Google report, India’s B2B market is valued at over $1 trillion, with rapid digital adoption transforming even traditional industries.

Yet, 85% of B2B SMEs in India still struggle with outdated processes, founder-led sales, and low brand visibility. This limits their ability to scale and compete globally.

At Stratefix Consulting, we specialize in helping B2B businesses in India overcome these challenges by redesigning systems, building performance-driven sales teams, and implementing sustainable, scalable business growth strategies.

Why B2B Businesses Need Strategic Consulting

Key Challenges We Observe:

Overdependence on founders for sales
Business growth is limited when founders drive all key relationships.
Lack of structured onboarding & account management
Poor post-sales systems lead to churn and low client lifetime value.
Weak sales forecasting & pipeline visibility
Without CRM-enabled systems, decision-making is reactive, not strategic.
No market differentiation in a commoditized space
Lack of positioning forces B2B companies into price wars.
Underutilized sales force & channel partners
Teams operate without SOPs, KPIs, or proper training.
Operational silos harming delivery & trust
Sales, dispatch, and service functions are disconnected.
Unclear value proposition
Prospects don’t see what sets the business apart.
Ineffective B2B lead generation strategies
Over-reliance on word of mouth instead of a modern B2B sales funnel.
Cross-functional misalignment
Internal miscommunication delays decisions and fulfillment.
Overloaded leadership teams
Founders spend more time firefighting than on scaling.
Poor use of data for decision-making
ERP and Excel data exist but don’t translate into actionable insights.
No structured post-sales follow-up
No strategy for client retention, upselling, or referrals.

With long sales cycles and high-ticket offerings, B2B companies can’t afford inefficiencies. Even one weak link in the chain can cost years of business.

How We Help B2B Companies Grow

At Stratefix, we provide end-to-end B2B consulting services that combine strategy with on-ground execution.

B2B Sales System Implementation

We build structured, CRM-integrated sales processes from lead to closure.

Key Account Management (KAM) Consulting

Retain and grow top clients with structured account servicing models.

Channel Partner Strategy Development

Maximize ROI from dealers and distributors with SOPs and performance tools.

B2B Marketing Strategy & Positioning

Define your niche, create compelling messaging, and improve market presence.

Cross-Department Process Alignment

Link sales, production, dispatch, and service for seamless client delivery.

Sales Training & Team Development

Upskill your inside sales, field sales, and pre-sales teams to close better and faster.

Pricing Strategy for B2B Businesses

Implement value-based pricing to improve margins without losing deals.

Digital B2B Lead Generation Setup

From outbound email to performance ads, we build your pipeline.

Client Onboarding & Retention Systems

Enhance client experience post-sale with standard processes and automation.

Founder Role Redefinition

Transition founders from daily operations to strategic leadership.

Dashboard & Data Analytics Enablement

Turn operational data into insight — for proactive decisions.

New Market Entry & B2B Expansion Strategy

Identify scalable regions and build go-to-market models for new segments.

Why Choose Stratefix for B2B Business Consulting?

75+ industries served — deep B2B expertise
From components and industrials to SaaS and packaging.
Strategy + Execution
We don’t stop at slides. We build systems and stay till execution.
Tailored for Indian B2B SMEs
Grounded strategies that suit family-owned and mid-market firms.
Custom Playbooks — not cookie-cutter solutions
Every solution is built from the ground up.
People. Process. Profitability.
That’s our focus, across every engagement.
Tech & CRM Adoption Support
We make systems simple, useful, and widely adopted.
Change Management Expertise
We drive internal alignment — even in resistant environments.
ROI-Focused Consulting
We track outcomes: revenue, profit, and operational efficiency.
Cross-Functional Consulting Team
Experts across sales, ops, HR, marketing, and digital.
85%+ client referral rate
Real transformation = real advocacy.
Scalable Systems for Long-Term Growth
Our work helps you grow now — and sustain it tomorrow.

Impact We Deliver for B2B Businesses

35% increase in proposal-to-conversion ratio
30% reduction in client churn
Real-time sales visibility — zero Excel dependency
2X improvement in lead-to-order cycle time
Better sales decks, proposals, and B2B marketing collaterals

Looking for a proven B2B consulting firm in India that delivers results?

Let’s streamline your processes, strengthen your sales engine, and help you scale — predictably.

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FAQs

Find answers to common questions and learn more about how we can help you.

Why is my B2B sales pipeline large but deals keep getting stuck in long cycles?
Long cycles usually happen because buying committees need different proofs (technical, commercial, compliance) at different stages and your sales motion isn’t mapped to those buyer roles.
Stratefix Consulting helps design role-based value plays, gate-based proposals, and internal handoffs so proposals clear the right approvals faster and conversion velocity improves.
Why do we win pilots but struggle to scale into enterprise contracts?
Pilots prove capability but scaling fails when you lack repeatable implementation models, change-management for the client and commercial terms that match enterprise procurement.
Stratefix Consulting builds scalable delivery templates, rollout playbooks and commercial structures that turn pilots into multi-year contracts.
Why is customer churn high even though product feedback is good?
Churn often stems from inconsistent onboarding, weak customer success processes, or misaligned ROI measurement customers like the product but don’t see steady value.
Stratefix Consulting helps set outcome-based onboarding, proactive success cadences and ROI tracking so customers renew and expand.
Why do profits not scale with revenue growth in my B2B business?
Because growth often brings more bespoke work, longer credit cycles, channel leakage and weak account profitability tracking. Revenue rises but margin controls don’t.
Stratefix Consulting establishes customer-level P&Ls, commercial discipline and scalable fulfilment approaches so growth becomes profitable, not just bigger.
Why is it so hard to build a predictable, repeatable GTM for new verticals or geographies?
New verticals fail when assumptions on buyer process, compliance requirements, pricing tolerance and channel economics are untested you need a fast but rigorous market-validation loop.
Stratefix Consulting helps build rapid market experiments, distributor/partner models and go-to-market playbooks that de-risk new-market expansion.
When should a B2B company engage consulting support beyond tactical fixes?
Bring consulting in when sales growth becomes chaotic, margins slip despite higher revenue, leadership is firefighting, or customer retention drops signals that structural change is needed.
Stratefix Consulting partners with leadership to create durable systems predictable sales funnels, accountable delivery models, and leadership depth so scale is controlled and repeatable.
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